CCBN 2014: OTT ignites the change fuse

OTT is the leading protagonist of CCBN 2014 (China International Broadcasting and Television Network Exhibition 2014), and it has become the “standard” for major exhibitors. The momentum of OTT has ignited the fuse of the revolution in the broadcasting industry, and integration is the only choice to achieve this change.

From the current situation of the industry, the broadcasting industry and OTT are not just purely competitive, and the space for their coexistence and cooperation is very broad. In this exhibition, whether it is a TV integrated machine integrated with Alibaba Cloud system, an Internet set-top box with built-in WeChat application, or a platform of “DVB+OTT+X”, Radio and TV and OTT are expanding the scope of integration and deepening the degree of integration. Integrate the fused genes into every aspect of the new media transformation. Indeed, OTT is not a savage beast. In the general trend of the industry, its synonym may no longer be "over-the-top" but "more integrated."

Network: Broadband becomes an accelerator

Last year, the State Council officially released the "Broadband China" Strategy and Implementation Plan, which included the construction of the next-generation radio and television network. The integration of the three networks was gradually promoted nationwide on a pilot basis, welcoming important broadcasting and television networks. Development opportunities. At the same time, in the face of the impact of the OTT business, radio and television operators need to seek breakthroughs in their own network transformation and business innovation. How to integrate existing resources and rationally plan, construct and manage the next generation of broadcasting and television networks has become a problem that the broadcasting and TV industry needs to face squarely. From the perspective of network technology, the three characteristics of this exhibition are two-way, broadband and intelligent. Among them, the performance of communication vendors is remarkable.

Broadband has become an inevitable trend in the development of the broadcasting network. To support high-definition video on demand, video conferencing and other services, the bandwidth of the broadcasting and television network must be correspondingly improved. For example, Bonfire has launched a new generation of high-capacity PEOTN products FONST6000U60, which is positioned at the high end and is suitable for various network levels such as national dry, provincial, and metro cores. It meets the requirements of cross-capacity nodes of 12.8T and above, and is a good reputation in the industry. The 100G+ application platform provides solutions for OTN/WDM for large-scale pipelines, flexible scheduling, and unified switching for broadcast and television operators. Its OTN, PTN, and MSTP integrated bearer PEONT solutions FONST U series products for the broadcasting and television transmission network can provide end-to-end service transmission capability for the broadcasting and TV operator network construction, and meet the full-scale and full-service operation requirements of broadcasting and television operators. The OTN products with 100G rate and above are the most advanced backbone optical transmission equipments in China.

In recent years, for broadcasting and television operators, the two-way transformation of broadcasting and television networks is the most basic and most important task. Due to the influence of various factors such as system and policy, although the two-way network of some provinces and cities has begun to take shape, the two-way reconstruction of China's radio and television network is still in its infancy, and the level of each place is uneven. In order to speed up the pace of transformation, the manufacturers brought innovative products and solutions at this exhibition. ZTE launched U-Cable solution for the broadcasting and TV market, helping to upgrade and upgrade the two-way IP network of broadcasting and television, greatly increase the speed of broadband, adapt the medium flexibly, save TCO, and quickly improve the network value. The C-DOCSIS-based all-IP triple-play solution provided by Special Arts can deliver high-quality live and on-demand programs to users through the intranet CDN to enhance the user experience.

The intelligent network is the focus of the various manufacturers of this exhibition. With the diversification of terminals and applications, the difficulty of network operation and maintenance is further increased. Radio and television operators need intelligent technologies to better manage the network. Cisco has a smart space to experience the "Speed Connected Vision", showcasing SDB solutions, Cisco end-to-end video delivery systems, and innovative products and solutions in backbone networks, data centers and WiFi connected cities. FiberHome Networks has launched an OLT product platform compatible with EPON, GPON, 10G EPON, customized PON+EOC, and C-DOCSIS and other two-way network modification solutions, supporting a full range of ODN products, forming a complete FTTx solution. Test equipment provider EXFO brings test products and protocol layers and network service assurance solutions for the access layer (FTTx/PON), transport layer.

Application: Fusion sings the main theme

"Integrating high-speed networks and leading the new media era" is the theme of CCBN 2014. As soon as you walked into the exhibition hall of the Beijing International Exhibition Center, the atmosphere of "fusion" came to the surface. Especially at CCBN 2014, viewers can not only see the display of the triple play services of mainstream manufacturers, but also experience new integrated applications including smart home solutions and broadcast cloud platforms, attracting a large audience. Smart homes have become a highlight of the app class. If at last year's show, the audience is still waiting to see this application, then this year's integration of the network, terminal and business in the family to enhance the family information, the fusion application, bring more surprises to the audience. And expectation.

At this exhibition, Special Arts brought smart living solutions to help cable network operators provide more competitive application services. Special Arts' Smart Life Solution provides a complete set of simple and powerful digital butler services, including home security, child monitoring, elderly care, and administrators. Users can customize the personalized service to share the convenient and intelligent digital life with their families.

The company's home convergence business solutions, including DVB+OTT, various value-added services, third-party payment platforms and multi-screen convergence service experience, can help broadcast and television operators continue to innovate their business, improve operational efficiency, and develop users for broadcasting and television. Provide support for increasing user retention and user value. At the same time, the comprehensive data center solution on display can provide a full range of products in the data center, including all networks, services, storage, supporting products and cloud platforms.

Cloud computing has a more substantial application. With the increasing variety and number of information devices in the home, the need for data sharing and transmission between devices, indiscriminate access to data, and information acquisition and storage across geographic locations is increasing. Under the background of the overall acceleration of the industry, cloud services have become an inevitable trend in the development of broadcasting and television networks.

Lenovo exhibited a high-definition video on demand cloud platform solution based on cloud computing technology, which can provide users with faster, more stable and more resource-rich TV program on demand. At the same time, in the process of system transformation and upgrading, the operator will also be more convenient for user management, and the cost of expanding equipment and resources will be lower. Lenovo's cloud platform solution builds a flexible, reliable and high-performance infrastructure for application systems at the IaaS layer, enabling users to dynamically allocate computing and storage resources based on business status. At the same time, Lenovo IaaS distributed cluster storage system supports 300PB single volume, supports dynamic addition of metadata server and storage server hardware, and the server and hard disk are not limited by model and capacity.

Inspur focuses on intelligent gateways and comprehensively utilizes various home equipment resources to create a safe and controllable family eco-cloud. It mainly includes complete solutions for series of products such as home multimedia gateway, smart terminal set-top box and home media information.

Terminal: All eyes are OTT

The reporter "swept" the various terminals in the exhibition hall, and the word OTT was lingering in front of him. Whether it is the "cable TV + OTT" smart TV or the "DVB + OTT + GAME" set-top box, the curtain of deep integration has been opened.

In this exhibition, almost every demonstration is inseparable from the OTT “box”, but there are several OTT boxes on the booths in the terminal exhibition area. ZTE's "Fun Box" is a home entertainment terminal. These colorful "boxes" are equipped with Android operating system. There are dozens of games optimized for it. Gossberg and China Digital have jointly launched the OTT grid player, which has built-in Huawei HiSilicon dual-core chips and uses the Android operating system. But how do traditional set-top boxes implement OTT services? Skyworth designed the OTT partner, the set-top box companion, to connect it to the traditional set-top box through a spherical infrared receiver, so that the traditional set-top box became the OTT box.

Different from the "IPTV+OTT" terminal, this year's "boxes" have more magic weapons, they usually appear in the form of "DVB+OTT+X". Jiuzhou DVB+OTT+GAME "box" supports OTT applications, users can also use the set-top box to use all the games and educational resources on their cloud gaming platform. In addition, the set-top box also supports value-added services such as security monitoring, home health, and videophone. The New World has displayed a high-definition set-top box based on the Android operating system. In addition to being compatible with the traditional functions of DVB, it can also realize the application mall and multi-screen sharing function. Its built-in WiFi allows users to be free from network restrictions when using it. China Micro Technology Co., Ltd. announced that it has launched a converged TV system with iQiyi and TCL to allow users to enjoy massive online video and rich on-demand video and interactive TV experience while enjoying cable HD live broadcast.

It is worth mentioning that at this exhibition, the terminals of the broadcasting and TV industry have deeply embraced the Internet enterprises, and the audience can already see the terminal “hybrid” with radio and television and Internet pedigree. Jiulian Technology built the set-top box into the TV set, using the Alibaba Cloud operating system, and users can make online shopping through TV and remote control. The mystery of the Huawei secret box is not only that it has a compact and compact body shape, but more importantly, it also supports WeChat function, users can share their feelings on WeChat when watching TV.

The fusion function of the terminal is inseparable from the support of the chip. The chips displayed by Haisi, Beiyou Guoan and other enterprises have made the terminal have a "heart". Huawei HiSilicon's converged smart terminal chip features a high-performance quad-core GPU that supports 3D interactive games and 3D video interfaces.

The convergence of terminals is also reflected in its cross-domain business support. At the show, in addition to displaying traditional cross-screen mobile terminals, CMMB also exhibited a variety of "media mobile phones", car navigation terminals and elderly mobile phones, extending the antenna's tentacles longer.

In addition, this year is considered to be the 4K year of radio and television. In this exhibition, Tongzhou exhibited the “Super Clean Monster” 4K set-top box flying watch 2, and built a fly around 2 Demonstration area, 4K contrast area, 4K home theater experience area. Sony also exhibited full-process 4K terminal products from the acquisition end to the production end to the display end. "